Neuroscience can be used for good or for evil; this one might fall in the evil bucket


Marketplace radio interviews Martin Lindstrom, author of Buyology: Truth and Lies About Why We Buy (another book in the series Short catchy title: Long boring subtitle) about how stores get people to buy more stuff by taking advantage of how our brains are wired.

(Unfortunately, at the time I checked, the Smell and Beer bonus tracks were broken. You can try to console yourself with Paddy Hirsch's explanation of margin calls in terms of Girl Scout Cookies.)

Update: The Smell and Beer links work now.

Comments (5)
  1. Hello Raymond,

    Have you ever think about offering RSS subscription to your readers?

    Let me know :-)

    Best Regards

  2. Mark (The other Mark) says:

    @Nicolas Boiteux

    Check on the right hand side of the page, under where it says "Basics". Also, on the comments page, check between the story and the comments, where it says "Comment Notification".

  3. Greg D says:

    The Marketplace podcast is the one daily podcast that is worth listening to every day for me.  :)

  4. Not Mark says:

    @Nicolas Boiteux

    You should also try using a better browser, preferably one that has rss auto-discover.

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