For a while, our cafeteria was trying to sell three-packs of bottled water. A sign proudly announced:
Drink more water: What you should know about H2O
Drink plenty of water throughout the day. Make it easy. Carry a bottle of water when you commute to work or run errands.
This is what I should know about H2O?
"Drink more water": Notice that they didn't specify a target amount. Just drink more.
"Carry a bottle of water when you commute": I should drive with one hand on the wheel and the other hand clutching a bottle of water? Isn't that dangerous?
And who is providing this "helpful" information?
Source: International Bottled Water Association
Hardly an impartial organization.