Free car with your petrol?

Car Shopping Do you want fries with that?  We call it 'attach' - and there are some crazy examples out there:

  • PC World started offering a free PC with an Orange broadband contract.  This seems to have ended now but is says they are offering £300 off selected laptops instead.
  • RedTen have picked up instead though offering a free PC with their broadband.  They are offering an 8Mb connection with a free pentium 4 desktop for £12.99/month or a tosh laptop for £17.99
  • Printers like this HP Deskjet D2460 for £30 where the ink packs you need to replenish it with cost £30 as well (or Epson Stylus D92 inkjet only cost £34 yet the ink pack for it costs £22).  So with free delivery, its actually cheaper to buy a new HP printer than to buy the ink for it when it runs out!
  • I heard Gillette are running a clever campaign, sending new mach razors to teenage lads on their 16th birthday - when of course the blades they'll be buying for evermore cost as much if not more.  Great razor mind you.

So what next?  Will BP or Shell start offering a loyalty scheme where you only buy petrol from them but you get a free car every few years? 

It feels analogous to the shift towards software + services to me where increasingly you pay (more) for the service but less up front.

Got any more examples of these kind of crazy attach scenarios?

Comments (1)

  1. chankya says:

    I just know that i can <a href="">buy used car cheap</a> rates or by bidding in the auction.Bu the things you are describing i am doubting whether these are real or you make them by yourself.

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