Microsoft in your car

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Steven Bridgeland, Senior Product Manager for Windows Embedded Automotive, has been filming a segment on the NBC Bay Area program Press:here. Steven’s segment with host Scott McGrew also included Maggie Shiels of the BBC and Rich Jaroslavsky of Bloomberg BusinessWeek to discuss trends in the automotive infotainment market, Microsoft’s strategy and key automakers leading the effort, including Ford.

If you’ll be in the Bay Area this weekend, the segment airs on Sunday at 9:00 a.m. It’s also available online now here: