Plan To Succeed – Going Through Channels Part II

Common Pitfalls in Recruiting International Distributors   The sad truth is that most international channel partners do not actively sell the products they represent.  In order to succeed you need to have a careful selection process to identify and qualify the best prospective partners   When a company decides to take its first steps towards…

1

Plan To Succeed – Going Through Channels

Why Resellers Don’t Sell    Properly structured and supported, indirect channel are often the fastest, most cost-effective way for a company to scale its business overseas.  But, the fact is – most resellers don’t sell.  And the reason they don’t sell has much more to do with you than your technology, the marketplace or the…

1

Plan To Succeed – Going Direct

Setting up an Office Overseas   Setting up an overseas subsidiary may be the right move for some companies, but it is not a decision to be made without careful consideration.   One of the most important decisions management will make when it decides to expand internationally is whether or not to set up an…

1

Plan To Succeed – International Market Selections – Does Size Matter?

When going international many companies automatically go after the largest markets, but this is often a mistake.     When a company makes the commitment to expand internationally, one of the first, critical questions they face is that of market selection.  Success or failure in the first foreign foray will often determine whether the effort…

1

Plan To Succeed – What Does It Take To Succeed

WHAT DOES IT TAKE TO SUCCEED?   Going international will take time and resources. It will require at least the same thought and preparation that would go into product development. Most software companies have a comprehensive product development plan that takes them through a logical process: Concept – establish objectives Feasibility analysis – will it…

1

Plan To Succeed – International Market Selection – Does Size Matter?

International Market Selection – Does Size Matter?   When going international many companies automatically go after the largest markets, but this is often a mistake.     When a company makes the commitment to expand internationally, one of the first, critical questions they face is that of market selection.  Success or failure in the first…

0

Examples of Growing a Successful Software Company in New Zealand

In many instances the owners of these software companies struggle with all the options available to them to grow their business; it can often be diffi cult to know what to do and who to turn to. For this reason NZTE and Microsoft have worked together with several New Zealand software companies to create this…

1

New Zealand ISVs Going International

Over the coming weeks we will deliver lots of great information about taking your business internationally. We will group the information into 3 areas. Planning to go International First time going international | Already abroad | Planning Resources | Building Capacity | Best Practices Select the Right Markets Which Country? | United Kingdom | United States | Australia and…

0

Selecting The Right Markets – United Kingdom

Attached are some great resources that will help you understand the market Marketing Opportunity for Software UK SW Spending & Trends  UK Enterprise Application Spend  ISV Market Coverage UK UK Op.png

0

Plan To Succeed – What Are the Options?

Going International – What Are the Options?   There are many ways for a company to go international, and it is important to select the path to market that is best for you.   Selecting the right market entry strategy is critical to the success of a company going international.  Get it right, and a…

1