Plan To Succeed – Going Through Channels – Part II

Common Pitfalls in Recruiting International Distributors


The sad truth is that most international channel partners do not actively sell the products they represent.  In order to succeed you need to have a careful selection process to identify and qualify the best prospective partners


When a company decides to take its first steps towards international expansion, the road to success can seem deceptively simple.  Many times they do not even have to make the decision, as it appears as if the world is, after all, beating a path to their door.  For a lot of companies, their international launch was triggered by one or more of the following events:



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