NZ MSDN Flash: My Success on the Windows Phone Platform

10 July 2013   //   Subscribe to the MSDN Flash
msdn flash update for kiwi developers

Ray Jiang

Game Developer

Windows Phone Platform

How I made $40,000 in the past year developing for the Windows Phone Platform

I am an indie developer for Windows Phone Platform. I’ve only started some two years ago, but for me, developing for the Windows Phone platform has been hugely rewarding. Two years is a short time, but I've come a long way from downloading sample code online to having 10+ apps in the Store, with over a million downloads and making 40,000NZD$ in the past year, with all the apps being developed while having a daytime job. Here I just want to share my little story hoping that it can shed some light for those who have just started developing for Windows Phone and those who are about to start.

So a little background about myself. I was an Electronic Engineering graduate a few years ago. During my tertiary life, I did a couple of papers in software programming, mainly focusing on C and C++. The grades were nothing spectacular, but I did find myself interested in programming.

After the Windows Phone came out, I decided to fill up my spare time with writing apps for the platform, with the hope that I would be able to make some pocket money by selling them through the Windows Phone Store. My first game was released in March 2011, selling for 0.99USD with free trial. It carried my laughable dream of becoming a millionaire overnight but turned out to be an astounding failure - not a single paid download in the first month. It was really depressing, but I realized I was dreaming too big. Then I followed the strategy of "throw enough mud at the wall and some of it will stick." I quickly developed 3 small games hoping that one of them would be a hit. I found numerous Windows Phone devs claiming they had much better revenue with putting advertisements in apps than with the Trial/Paid model, so I implemented Microsoft Pubcenter Ads in my games and listed them free. Finally I was getting some revenue - around 1 dollar a day from ads. What a milestone! I would probably have given up developing for Windows Phone if I never came across Elbert Perez and a few other great blog posts. These people posted their success stories that kept the Windows Phone dev community inspired.

The rest of the story is pretty sweet. After developing a few games I was getting pretty comfortable with the job. I had also improved my Adobe Photoshop skills considerably so I felt I was in a good position to develop a good quality game. My next game "Zombie Madness" finally achieved the success I had been longing for.

Check out two of my biggest apps below!


2150 A.D. is now available on Windows 8 too!

I think in my dev experience I am most grateful of those who shared their success stories with the dev community. They kept me encouraged and looking forward to the bright future when I was only making 1 dollar a day from ad revenue. So today I write this short story of myself with the hope that it too can inspire and help others in the same way in which others have helped me. Feel free to email me if you have any further questions.

Till next time,

Ray Jiang

latest news

//build/ 2013 Resources

At Build, we shared updates and talked about what's next for Windows, Windows Server, Windows Azure, Visual Studio, and more. Check out the session recordings, which expressed immersive presentations delivered by the engineers behind our products and services.

Programming Windows Store Apps with HTML, CSS, and JavaScript

To add to the great information being shared at //build/ this year, we’re happy to provide a First Preview of the upcoming second edition of Kraig Brockschmidt’s Programming Windows Store Apps with HTML, CSS, and JavaScript!

Brand New Blog for Windows Store Developers

With the upcoming release of Windows 8.1 Preview, we’re bringing the Windows 8 app developer and Windows Store for Developers blogs together into a new blog. The new Windows app Builder Blog is designed to be your one-stop shop for all things related to building Windows Store apps.

Visual Studio 2013 Preview and .NET 4.5.1 Preview Now Available

Some of the improvements Visual Studio 2013 contains expand on capabilities introduced in the three Visual Studio Updates released since Visual Studio 2012 was launched, while many of them are brand new experiences designed with modern, connected, robust, and high-performance applications as a focal point.

MVA Course: XAML Deep Dive for Windows and Windows Phone Apps

Want to stand out in the marketplace with your Windows apps using XAML? Join Microsoft Technical Evangelist Jaime Rodriguez and IdentityMine's Laurent Bugnion as they work through multiple samples and numerous demos to provide you a solid foundation in XAML for phone, Windows Store and desktop.

Windows Azure Insider - Architecting Multi-tenant Applications in Windows Azure

Multi-tenant applications make sense from a business perspective, since compute and storage resources can be maximized by sharing them among multiple subscribers. Learn key concepts and principles and get guidance on how to develop the hands-on skills you need in order to get up to speed.

featured apps

Windows MediaPlayer 8 Pro

Simple, fast and powerful media player. Plays everything: Files, Discs, Webcams, Devices and Streams...

PDF Touch

Read and annotate PDF documents just like using pen and paper. PDF Touch lets you highlight important items in documents and articles. Read PDF documents naturally on any Windows 8 device.

upcoming events

Microsoft BI Training Academy - Build BI Proficiency with SQL Server 2012, Office and SharePoint

June-October in Auckland & Wellington
The Microsoft BI Academy programme is a structured set of four training courses designed to enable students to quickly commence developing and maintaining state-of-the-art integrated Microsoft Business Intelligence (BI) solutions. Find out more here

TechEd New Zealand 2013

September 10-13 in Auckland - Keynote Speakers Announced!
Learn from the world's foremost technology experts, as well as the chance to interact with the latest technology, and to network with exhibitors and New Zealand's leading IT Professionals and software developers.

find out more and download the tools

msdn flash update for kiwi developers

© 2013 Microsoft Corporation    Terms of Use :: Trademarks

Microsoft respects your privacy. To learn more, please read our online Privacy Statement.
If you would prefer not to receive this newsletter any longer, click here to unsubscribe.
To set your contact preferences for other Microsoft communications click here

The Privacy Officer // Microsoft New Zealand Ltd, PO Box 8070 Symonds St, Auckland 1150, New Zealand

Comments (0)

Skip to main content