|The two major technology trends - Software as a Service (SaaS) and Apps - really changed the application and service landscape. But as of today, only a few of these applications support rich collaboration or provide a smooth cross-device experience. A great service and device solution enables social scenarios, provides user notifications and makes data seamlessly available across multiple devices.
But it’s not only about the technology: With the shift towards services and Apps comes a change in business models. It is important to have a go-to-market strategy which addresses self-service portals and marketplaces as core distribution channels, without ignoring the specific needs of the different customer segments. As an example, consumers might be ok with a Facebook ID logon but business customers prefer a smooth integration into their existing identity management system.
This Cloud Strategy Day is designed to help you to successfully design the Device and Service strategy for your service and App portfolio. We will cover different scenarios, explore their architectural considerations and discuss how to develop a sustainable business model that addresses your customer’s needs and expectations.
We hope you can stay for the whole day, but feel free to attend just a few sessions...
9:00am Session #1: Devices and Services Strategy
10:45am Session #2: Making Money with Apps
1:00pm Session #3: Cloud-enabled App Scenarios
2:45pm Session #4: Key Architectural Considerations