ACP Media Development Leads To Pure Direction

I have been working with the team at ACP Media for a couple of years and finally at the Expression For Art’s Sake event at Wellington a couple of weeks ago I had a chance to catch up with Dave Harvey, Grant Archibald and Darko Zoroja to discuss their work with Silverlight, ASP.NET MVC and jQuery.

Check out the video that I shot on location at the Expression For Art’s Sake event in Wellington. In the video the guys talk about their first “Silverlight 1” development integrating video into the Auto Trader website.

Followed by a “New Car” area of the site built with ASP.NET MVC, jQuery and Silverlight 2 DeepZoom (Based on the JellyFish engine).

Try out both the premium Silverlight version:

And the comparative jQuery version:

The latest site that they guys launched just this week is AA Carfair. It is based on the Auto Trader back-end and is built completely from the ground up again using  ASP.NET MVC, jQuery and Silverlight Video.

The guys have chosen to form a new company specialising in Silverlight development called Pure Direction which has just became a NZ BizSpark start-up, best of luck for your new venture and I look forward keeping up with your new developments.