Towards an Enterprise Business Motivation Model

  • Article

Today marks the end of a long dry spell.  As of today, I’m back in print with an article in the Architecture Journal called “Towards an Enterprise Business Motivation Model.”

AJ19_EBMM_Callout

Of interest to Business Architects, Strategists, Business Planners, and Management Consultants, the Enterprise Business Motivation Model (EBMM) is the first published model to consider the needs of the multi-faceted modern business, one where the needs of many divisions, and many business models, have to be considered.   

Finally, a model where the competing strategies of many business units can be captured, displayed, compared, prioritized, and placed on enterprise-wide roadmaps. 

I made some controversial decisions in putting this one together.  I don’t expect that everyone will agree with the choices I made. 

Update from the author

Since publishing the article on MSDN, I have continued to maintain the actual metamodel for the EBMM on it's own website (https://motivationmodel.com).  If you would like to know more about the EBMM, please visit that site to discover the core elements of the model, and the methods that I used to create it.  You can download a PDF of the model or a model file from Sparx Enterprise Architect that will allow you to navigate it easily.  Also on the EBMM site is a complete html sub-site created by the Sparx tool allowing you to navigate through the model, visit connections, and examine the definitions for each of the terms.