@nishshah posted a tweet related to Disruptive Simplicity citing Netbooks and the Flip Mino. Let me add more examples on how a new customer category can be created by “returning to basics”:
- Netbook vs UMPC.
- Flip mino vs Camcorders
- Widgets vs Full software applications
- RIA vs Rich Client
- Twitter vs IM
- Cloud vs In-house datacenters
- PHP vs C++
- Mp3 vs DRM
- Recessionary living vs Robb Report
- Software modeling vs Software construction
I’m sure you can comment and provide more examples on other industries.