So What does it feel like being a celebrity at Microsoft?

So what does it feel like being a TechED presenter and a celebrity? Do people turn up because they want to listen to the presenters or the content. Here is an view into what it is like for most presenters at TechED. They have already spent 2 weeks getting their demos working ( I know I have been following them ) and this is their big day.

 

Who Are These Guys?