As someone who has written countless articles, blog posts,
and Tweets, it makes sense that Windows Phone MVP Arne Hess’ words are now
larger than life. In fact, they’re currently towering on 33-foot billboards all
over Berlin, Germany.
That’s because the marketing team for the Microsoft Windows
Phone 7 campaign decided to move past just advertising and ask consumers what
they really think. And who better to describe one of the most anticipated
phones on the market than a veteran MVP?
Arne described how he became connected with the campaign:
“Earlier this summer, before Windows Phone 7 was
launched, I had the opportunity to meet Greg Sullivan, lead product manager
Windows Phone 7, during his Windows Phone 7 press tour across Europe.
Since it was a press tour, I was allowed to publicly write about Windows Phone
7, and I summarized the one hour quality time I had with Windows Phone 7 on my
site – the::unwired (www.theunwired.net).”
“After I posted my article, Microsoft Germany asked me if
they can use some quotes from the article for a possible upcoming marketing
campaign, and since I fully stood (and still stand) behind my words I agreed –
for sure. Now the Windows Phone 7 campaign is up and running across Berlin –
even bigger than I expected – and I’m very proud to be a small part of
Microsoft’s Windows Phone 7 launch campaign!”
Arne’s quote is currently displayed in areas comparable to
New York’s Times Square and it reads:
“Es gibt nichts vergleichbares auf dem markt. Es ist
neu, frisch – einfach anders.”
“There is nothing comparable on the market. It is new, fresh. It’s just different.“
take part in this campaign!