Seth Godin on treating customers right


From Seth’s Blog: Learning from frustration



“If you have to put me on hold, don’t play bad 1980s music. Play me Bill Cosby or Steven Wright. Or why not give me a choice of 100 songs/audiobooks to choose from?


Here’s the big lesson, I think: The person calling in is a person, a customer, potentially a blogger, potentially the CEO of a company you might want to sell to tomorrow, and yes, the person you’ve spent all that time and money marketing to.


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