Perspectives on the transition to TV in the US, from analog to digital in 2009

Between now and February 17, 2009, all new television sets shipped to retailers will include a digital tuner capable of receiving over-the-air digital broadcasts. Cable and satellite households will be equipped by their service provider with everything they need for the transition, so consumers will see no change. And for those over-the-air households who haven’t made the switch, there are plenty of choices and government-industry resources available to make the transition smoothly.

Free over-the-air television, broadcast with crystal-clear digital clarity, will be available to households that wish to receive it after the February 2009 analog shut-off. Consumers who already have a digital television will be able to receive these broadcasts via an antenna, cable or satellite.

Consumers who do not own a digital television, and do not subscribe to a multichannel video provider, can purchase from local retailers an inexpensive (as low as $60) and easy to install digital-to-analog converter box to connect to their analog sets. Even better, the government will have two $40 coupons per household available for these boxes beginning in January 2008 that will bring the cost down to around $20 per box.

This from Michael Hulfactor…

Normally, technology adoption involves a choice between competing solutions in the marketplace, but the federal mandate removes from consumers the power to choose and buy technology. Consumers will not be able to continue receiving free over-the-air broadcasting.

By February 17, 2009, those who wish to continue watching TV will have had to purchase something new, such as a digital-capable TV or a special analog-to-digital conversion box. Or they may abandon the free over-the-air model altogether and buy cable or satellite services. If they don’t, television will go dark for them.