Gimme a Buddy

Microsoft has begun a new program called Microsoft ISV Buddy Program.  “This program enables an ISV to connect and build a 1-on-1 relationship with a Microsoft employee.” (  I signed up to be matched with an ISV.  While I haven't been paired with one yet, I'm excited to begin.  Being able to have an ongoing relationship with a vendor will be a fun experience.  This enables developers such as myself to get some feedback from “the real world” which is great to have.  It should provide value to both “buddies”.  The ISV will have a personal contact within Microsoft for answers to questions and requests.  I am glad that they have put an escalation process into place.  I don't claim to know everything and my ISV may have a question I don't know, so it's good to know that I am able to escalate the question in a process where someone can help out.  I think this program is a great initiative by Microsoft and can't wait to get started.

Comments (3)

  1. Matt, I was an ISV in this program last winter (Rob Scoble was MY ISV-Buddy), and think it’s a SOLID program. Even though I am now a .net Systems Integrator (and ex-‘softie),I would like to connect with you via a buddy of mine who IS at a .net ISV partner to msft, OutlookSoft {}.

    What would you suggest?

    Best regards,


  2. Matt Thalman says:


    ISV’s can sign up for the program at Otherwise, in order to be matched directly with me, I need to handle it from my end.

    Contact me directly using the Contact link under "My Links".

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