Microsoft Director of Business & Sales Operations - Eric Ligman

Eric Ligman, Microsoft Director of Business & Sales Operations Blog

How important is “Community” to you and your business?

“Community” is one of those interesting words that gets used in many different places and many different ways. When you look at your business, how important is “Community” to you and your business? Also, how do you define “Community?”

For instance, there is the Microsoft Small Business Specialist Community (SBSC). This is a “community” setup by Microsoft for Partners focusing on SMB around the world. Also, many of you belong to SMB, Partner, or SBS Groups in your areas. Those too are types of “Communities,” would you agree? Or how about the online “Communities” I see so many of you in where you go for information, support, or to converse with your peers? Then there are the social networking types of “Communities” as well.

When you look at the world of business, most every business exists to make money in some way (even non-profits “make” money, they just spend what the make and break even, ideally). The concept of “Community” does not often have that direct correlation to revenue generation though, yet it shows up in so many different business models and environments and there are so many differing opinions on it.

So what I would be very interested in hearing from you is, how do you define “Community,” and how important has “Community” been to your business so far (in any regard, whether growth, startup, revenue, people, etc.) and how important do you see “Community” being to your business today and in the future? For those of you who know me, I am sure you know my take on this; however, this is about your input and thoughts.

Thank you and have a wonderful day,

Eric Ligman
Global Partner Experience Lead
Microsoft Worldwide Partner Group
This posting is provided “AS IS” with no warranties, and confers no rights

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