Microsoft Director of Business & Sales Operations - Eric Ligman

Eric Ligman, Microsoft Director of Business & Sales Operations Blog

Hear from your peer on how to substantially grow your business by combining Open Value/Open Value Subscription with Microsoft Financing

One of the great parts of my job is getting opportunities like Worldwide Partner Conference (WPC) to talk with the Microsoft Partners from all across the country and the world and get real life feedback on how things are going, what’s working, what’s not working, and get suggestions/feedback directly from you. This past WPC was no different and actually led to the latest Microsoft Partnercast.

While walking through WPC one day, I ran into Bill Fibiger, Executive Vice President of Sage Computer Associates, and one of the things he said was, “Eric, I just wanted to say Thank you. We took your advice and we’ve stopped selling Software Assurance and it’s had a great impact on our business!” Of course, I had to ask for a slight clarification on the “we’ve stopped selling Software Assurance,” statement and he told me that he had read my, “Why you should stop selling or buying Software Assurance…” post and made the decision to move their License+Software Assurance business from the Open License program to the Open Value and Open Value Subscription programs and they have been having great success since. In addition, they are now combining it with Microsoft Financing to get their clients three years of spread payments on not only their software, but also the hardware and services too. Now Sage Computer Associates is collecting their receivables in about 72 hours and their clients are enjoying the six months no payments and then spread payments after that!

Want to hear more about how Bill and the folks at Sage are doing this and the phenomenal success they are having? You can listen to the Microsoft Partnercast I recorded with him online.

Also, remember to combine all of your Open Value and Open Value Subscription sales with the Big Easy Partner Subsidy which is back until December 31, 2008 to get deals like Microsoft Office Professional Plus for $25 first year!

Thank you and have a wonderful day,

Eric Ligman
Microsoft Senior Manager, Community Engagement
US Partner Strategy, Marketing and Programs
This posting is provided “AS IS” with no warranties, and confers no rights

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