Microsoft Director of Business & Sales Operations - Eric Ligman

Eric Ligman, Microsoft Director of Business & Sales Operations Blog

Did you see the Microsoft Small Business/SBSC car on Sunday? A whole lot of people did!

As I mentioned in my “Off to the races! NASCAR Team #49 sponsorship details for Microsoft SBSCs” and “Microsoft Small Business and SBSC in NASCAR – Sponsorship opens doors for Microsoft Small Business Specialists” posts, a few of my goals with the NASCAR Team #49 sponsorship is to highlight the SBSC ‘blue badge’ and Microsoft Small Business for awareness as well as provide Partners a way to participate in this through the BAM Racing sponsorship opportunity to create awareness for themselves also. Well, this past weekend in Martinsville, the ‘blue badge’ was seen by a LOT of people!


Last week I posted some preliminary pictures of the design for the Microsoft/SBSC Team #49 car for the Martinsville race this past Sunday showing the SBSC logo highlighted in many places. I thought I would share some actual pictures of the car as well as just some of the places this car was being shown for all to see the ‘blue badge’ of SBSC.















SBSC_Martinsville (2) 
Tony Morganthau, owner of BAM Racing, pointing out one of the ‘blue badges’ before the race
SBSC_Martinsville (8)
‘Blue badge’ on the hood
SBSC_Martinsville (11)
‘Blue badge’ on right quarter and rear
SBSC_Martinsville (15)
‘Blue badge’ on the right quarter
SBSC_Martinsville (23)
On track reporter reporting from the car
SBSC_Martinsville (24)
Car being shown on the jumbo-tron screen at the track (they walked all around it)
SBSC_Martinsville (22)
Some of the coverage the car received on FOX broadcast (See the badge!)
SBSC_Martinsville (10)
Badge on right quarter (just behind Ken Schrader)
SBSC_Martinsville (25)
Car during race

Note: I’m not a professional photographer, so you’ll have to blame me and forgive any issues with picture quality on the above photos.  🙂



Thank you and have a wonderful day,


Eric Ligman
Microsoft US Senior Manager
Small Business Community Engagement
This posting is provided “AS IS” with no warranties, and confers no rights

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