Microsoft Director of Business & Sales Operations - Eric Ligman

Eric Ligman, Microsoft Director of Business & Sales Operations Blog

Off to the races! NASCAR Team #49 sponsorship details for Microsoft SBSCs

image Through the NASCAR Team #49 BAM Racing sponsorship I announced on Saturday in my “Microsoft Small Business and SBSC in NASCAR – Sponsorship opens doors for Microsoft Small Business Specialists” post, I mentioned that Microsoft Small Business Specialists would be able to participate in this opportunity through being able to not only get their company logo in the Microsoft section on the car for the remainder of the 2008 season but they would also receive an entire marketing package to help them promote their services and businesses including: a custom promo race video, custom sponsorship icon, official sponsorship certificate, royalty free image license (they will create images of the car with your logo shown as the primary sponsor and give them to you to use in your marketing and advertising), custom race website with the SBSC company’s logo or name, custom VIP race weekend sweepstakes program, custom “On Hold” messages, 2 general admission tickets to a race of your choice (subject to availability), possible free primary sponsorship for a race, and a custom press release.

As a first step to kick this off, Microsoft Small Business Specialists here in the U.S. will be receiving an SBSC newsletter (pictured to the right) today that includes the URL for this sponsorship opportunity that contains:

  • Extended details on all of the benefits you receive through this package

  • Sponsorship sign up page

  • Plus the email contains the Microsoft Promotion Code that you can enter into a special field on the sign up page to get the promotional SBSC price

So for all of the Microsoft Small Business Specialists out there, be sure to check your inbox today for the SBSC alert containing all of the information you need to learn more and to get started with this.

The next step of the kick-off takes place on Sunday down at Martinsville Speedway, when Ken Schrader races the #49 BAM Racing Toyota featuring Microsoft Small Business and the Microsoft SBSC ‘blue badge’ all over it.  Be sure to cheer him on!


After that, well, you can bet that I’ll be posting any future updates right here on the Blog, so be sure to keep an eye out.

Thank you and have a wonderful day,

Eric Ligman
Microsoft US Senior Manager
Small Business Community Engagement
This posting is provided “AS IS” with no warranties, and confers no rights

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