Microsoft Director of Business & Sales Operations - Eric Ligman

Eric Ligman, Microsoft Director of Business & Sales Operations Blog

Just announced! Microsoft launching to-customer SBSC brand awareness campaign!

image That’s right!  You’ve asked for it and we’re delivering!  I just announced during the keynote at SMB Nation that we are launching a to-customer SBSC brand awareness campaign that kicks off on Monday.  Since the very first day we launched the Microsoft Small Business Specialist Program, we said this day would be coming and I am very proud to announce it is here.

This is a U.S. wide campaign containing multiple different elements: Online videos, web banners & web buttons on small business websites, press releases, the website, online news agencies, and more.  The campaign is called the, “We’ve Gotta Guy,” campaign and the premise behind it is simple.  How many times have you been talking with a prospective client and been told, “We’ve Gotta Guy?”  It could be their brother-in-law, a friend, a colleague’s nephew from college, whatever.  Whoever “the guy” is, they are betting their critical business systems on them and putting their businesses at risk.  So we are reaching out to small businesses through a variety of ways to convey the message that there is professional assistance available to them in their local areas to help with their critical business systems and they are the Microsoft Small Business Specialists.  The call to action, look for the Microsoft Small Business Specialist “badge.”

I’ll be posting more details about the campaign as it launches and more components come online.  Just a heads up, don’t expect everything in this campaign to look “business only” or “standard Microsoft issue.”  We’re going to be trying some things a little out of the Microsoft norm as well and several pieces are intentionally fun, light-hearted, etc.  This probably shouldn’t come as too big of shock.  After all, I didn’t get tagged as, “Crazy Ligman” by Vlad for nothing…  🙂

Thank you and have a wonderful day,

Eric Ligman
Microsoft US Senior Manager
Small Business Community Engagement
This posting is provided “AS IS” with no warranties, and confers no rights

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