Microsoft Director of Business & Sales Operations - Eric Ligman

Eric Ligman, Microsoft Director of Business & Sales Operations Blog

Today, Friday, at the Microsoft Small Business Summit

It has been quite an amazing week here at the Microsoft Small Business Summit, filled with sessions and presentations by many talented and incredible people.  Today is the final day of the live events and what better way to finish up than with a day dedicated to starting up.  


Today at the Summit, we have three information packed tracks that you can once again enjoy from the comfort of your desk, office, or anywhere online.  Here’s a quick look:


PST – General Session 1: 10 Steps to Start a Business – Presenter: Rich and Jeff Sloan, Creators of and Hosts of StartupNation Radio   

Thinking of starting a business but not sure where to begin? America‘s premier start-up advisors, the Sloan Brothers of StartupNation, will walk you through the 10 steps for turning your business dream into a reality. This is a can’t-miss session for the aspiring business owner. Lifelong entrepreneurs, Rich and Jeff have a passion for helping others learn to run their own business.


PST – General Session 2: Office Live Demo: Web hosting for the Small Business – Presenter: Karen Dayan, Microsoft


Learn how a new business can get up and running with Web hosting services from Office Live. See how to a get a domain name, email accounts, and a professional Web site, along with tools to manage your business and know your customers.


Start-Up Track:


  • Creating a Business Plan – Christopher Elliott, Business Columnist

  • Structuring Your Company – Steve Strauss, Attorney, Author, and Business Columnist

  • Technology for the Startup – Discover what technology you need to get your business going.


Financial Management Track:


  • Accounting 101: Financial Management for the Fledgling Business – Joseph Anthony, Tax Advisor and Financial Columnist

  • Where To Go For Money – Jim Nolen, Financial Advisor and Adjunct Professor, University of Texas

  • Office Accounting Express Demo – John Thuneby, Microsoft


Sales & Marketing Track:


  • Building a Brand as a Startup – Lance Morgan, publisher of Brilliant magazine

  • Create a Marketing Plan – Rob Adams, Entrepreneur and Author

  • Develop Customers–for Life – Joanna Krotz, Author of The Small Business Kit


You can view more information about and register to attend any of the sessions being offered today at


Thank you and have a wonderful day,


Eric Ligman
Microsoft US Senior Manager
Small Business Community Engagement
This posting is provided “AS IS” with no warranties, and confers no rights