Microsoft Director of Business & Sales Operations - Eric Ligman

Eric Ligman, Microsoft Director of Business & Sales Operations Blog

Today, Thursday, at the Microsoft Small Business Summit

Throughout this week, thousands of people from all over the country have been viewing sessions focused on Small Businesses as part of the 2007 Microsoft Small Business Summit. 


Today at the Summit, we have four information packed tracks that you can once again enjoy from the comfort of your desk, office, or anywhere online.  Here’s a quick look:


PST – General Session 1: Visionary Business – Presenter: Gary Hoover, Serial Entrepreneur and Author, Hoover‘s Vision, Original Thinking for Business Success  

Great businesses are built on a vision–this is the message of Gary Hoover‘s book, Hoover‘s Vision.


PST – General Session 2: adCenter Demo: Taking Online Advertising to the Next Level – Presenter: Brian Boland, Microsoft


Come see how Microsoft adCenter can make a difference in reaching online customers.


Security & Support Track:


  • Keep It Legal: Regulatory Process and Compliance – Dana Epp, Microsoft MVP

  • Get More from Your Software – David Lazar, Microsoft

  • Avoiding Burn Out: Work-Life Balance – Gretchen Ritter, Managing Partner, Gretchen Ritter LLC


Productivity & Mobility Track:


  • Ready for an IT Specialist? – Fred Pullen, Microsoft

  • Case Study: Windows Vista and Microsoft Office 2007 – Jacob Rivera, Microsoft

  • New Product Preview “Response Point” – Xuedong Huang, General Manager, Microsoft


Financial Management Track:


  • Will the Business Survive You? – Perry Sanders, Attorney

  • Save Money on Software – Eric Ligman, Microsoft (Hey, I know this guy!)  J

  • Raise Your Business IQ: Microsoft Dynamics GP Case Study – Chandra DuFrene, Microsoft


Sales & Marketing Track:


  • Building Customer Trust – Joanna Krotz, Author of The Small Business Kit

  • Buzz Marketing – Gregg Spiridellis, Co-founder of JibJab Media

  • The Small Business Concierge – Frederic De Wulf, Director, Microsoft Small Business Center

Plus, tomorrow we have our day dedicated to Start ups and information to help start ups succeed.


You can view more information about and register to attend any of the sessions being offered today as well as the reset of the week at


Thank you and have a wonderful day,


Eric Ligman
Microsoft US Senior Manager
Small Business Community Engagement
This posting is provided “AS IS” with no warranties, and confers no rights