Microsoft Director of Business & Sales Operations - Eric Ligman

Eric Ligman, Microsoft Director of Business & Sales Operations Blog

Are you using the FREE Microsoft Partner Events site and resources available to you? is a full-service Web site that offers Microsoft Partners the ease and convenience of scheduling, preparing, and promoting events for their customers. 


Designed for our Registered, Certified, and Gold Certified Partners, Microsoft’s Partner Event Services can help you take advantage of Microsoft resources and support.  Whether you’re looking to hold a seminar, an event, or a webcast, our program offers two types of event support: a self-service portal, where you can set up Web-based registration for your event, or a managed services option, in which our experienced team of event managers can plan and implement an entire event or a series of events for you.


Partner Event Services offers:

*       An up-to-date and easy-to-use Campaign Center at, featuring demos, Microsoft® Office PowerPoint® presentations, and other materials that you can use for your event.  All of our campaign content has been skillfully prepared and written by Microsoft’s top presenters. In addition, we offer special tips and informative articles from leading industry experts in the Resource Center.

*       Web-based event management and registration using for setup and management and, Microsoft’s own customer facing registration site. The system lets you see all the customers who have registered for each of your events – enabling you to reach out to them, encourage attendance, and stay in tune with your audience. It also sends automatic e-mail confirmations and reminders to all registrants. Since May 2005, more than 55,000 customers have registered for partner events on

*       Enhanced marketing capabilities and creative marketing templates. has an expanded selection of marketing options as well as new templates for direct mail and e-mail that you can send to your customers.

Partner Event Services are free for active members of the Microsoft Partner Program in the Registered, Certified, and Gold Certified levels.  Instant access is available at


Let Microsoft help you reach your customers and prospects with seminars and webcasts! Microsoft’s Partner Event Services provides content, and services to help you plan, deliver, and measure your own events.

Through the web site, Microsoft provides event support in the following manner:

*       Co-branded web-based registration that you can access twenty-four hours a day

*       Seminar and webcast content to help you get a head start on developing content for your event including PowerPoint presentations, demonstrations, video clips, and supporting materials

*       Online readiness resources to help you learn about event fundamentals, marketing and demand generation, and presentation skills

Thank you and have a wonderful day,

Eric Ligman
Microsoft US Senior Manager
Small Business Community Engagement
This posting is provided “AS IS” with no warranties, and confers no rights