Microsoft Director of Business & Sales Operations - Eric Ligman

Eric Ligman, Microsoft Director of Business & Sales Operations Blog

Webcast: Increase your Services Revenue by Leveraging Open Value – From a Microsoft VAR Partner perspective

Webcast: April 12th PST

Register HERE today!

Please join Microsoft, IT Advisor Group, and Ingram Micro to learn how Open Value delivers what your customers want in licensing and how you can leverage Open Value to drive top line revenue and uncover new services opportunities.  

  • Eric Ligman, Microsoft Sr. Manager of Community Engagement, will start off by covering off on the top questions and misunderstandings we hear from our customers and partners around Licensing.  Dispel the myths!!   In addition, he will talk about some exciting new promotions that will help you get started.   

  • PCMS IT Advisor Group’s Director Matt Scherocman will then discuss how they have leveraged Microsoft Open Value to significantly increase their company’s services revenue.   He will talk about the challenges his company had and how they overcame those challenges.    Many of IT Advisor’s clients do not have the resources to become licensing experts and they are not aware of the various software options that can save them money and offer additional benefits.  Customers turn to the IT Advisor Group for end-to-end solutions that cover products and services, as well as technical advice.   IT Advisor Group realized that they could increase the perceived value of their technology solutions if they improved their licensing capabilities.

  • Ingram Micro’s Todd Juchem and Pam Marino will discuss the step by step process and resources at Ingram Micro that can help you close deals quickly.

  • Finally, we will have time at the end for Q&A

All registered attendees will be entered into a drawing to win a VISA gift card:   1st- $300, 2nd -$200 and 3rd $100-gift card

Thank you and have a wonderful day,


Eric Ligman
Microsoft US Senior Manager
Small Business Community Engagement
This posting is provided “AS IS” with no warranties, and confers no rights