Microsoft Director of Business & Sales Operations - Eric Ligman

Eric Ligman, Microsoft Director of Business & Sales Operations Blog

“Sell More with Microsoft” Web Seminar Series

Are you interested in sharpening your marketing and sales skills? Attend this series of six Web seminars and renew your focus and energy on marketing and selling. Our experienced sales and marketing professionals will provide great information to help build your current practice and provide a great foundation to novices. No matter your Microsoft partnership specialty, product focus, or level, this seminar series specifically addresses many of the critical issues affecting the success of your business. The first 100 registrants to all six Web seminars will receive a hard copy of the newly revised “Marketing Guide for Partners.”* Attendees who complete a course evaluation at the end of the six web seminars will be entered into a drawing for a two hour marketing consultation with Extra Mile Marketing and a subsidized Marketing Services for Partners direct mail campaign valued at approximately $1,0000.**

“Sell More with Microsoft” Course Descriptions

1/27/06 Maximize your Selling Relationship with Microsoft

    This web seminar will introduce the tools and resources available to help Microsoft partners grow their business. You’ll learn why relationship marketing works and how you can apply a systematic approach to capturing more leads and keeping them warm throughout the year.

    2/17/06 Getting Found – Optimizing your Website to Generate More Business

      In this web seminar, you’ll learn why an effective web presence is NOT optional and receive expert tips on making your website more effective. You’ll also discover how search engines work and learn how your prospects can find you on the first try by making search engines work for you.

      3/10/06 Producing Killer Seminars

        This web seminar will take Microsoft partners step-by-step through planning and hosting successful seminars. You’ll learn why hosting a successful seminar is just the 1st step in converting leads into new business and hear expert tips on how to spice up your events and keep audiences engaged.

        3/31/06 Demystifying Trade Shows

          Trade shows can be a substantial investment. In this web seminar, Microsoft partners will learn how to maximize trade show investment through thoughtful pre and post show planning. We’ll walk step-by-step through planning, lead capture and post show follow-up to help ensure you make the very most of your time in front of valuable prospect.

          4/21/06 “Who Are You Talking To?”

            In this web seminar, Microsoft partners will learn how identifying and focusing selling efforts on key market segments that can yield better qualified leads and more closed deals. You’ll see best practice examples showcasing how partners like you have achieved increased return on their investment dollars (ROI) by going vertical, and you’ll learn how case studies can enhance your market segment credibility and speed up the sales process.

            5/12/06 Direct Selling

              In this web seminar, Microsoft partners will learn how they can grow their business through direct mail, email, and telemarketing. You’ll learn how to figure our which medium is best for you and hear expert tips on how to get the most from your media dollar.

              Click HERE for more information and/or to register for any or all of the sessions above.

              *Free Marketing Guide for Partners offer good only to the first 100 registered event attendees with U.S. addresses who attend one of the six “Sell More with Microsoft” Web seminars. This offer is non-transferable. Limit one gift per person while supplies last. Microsoft is not responsible for non-delivery of gift due to incorrect postal information provided by respondent.

              Thank you and have a wonderful day,

              Eric Ligman
              Microsoft US Senior Manager
              Small Business Community Engagement
              This posting is provided “AS IS” with no warranties, and confers no rights