Did Microsoft copy the Adobe AIR Poster?

I often see a lot of the Adobe communities rant and rave ignorance about how Microsoft follows' Adobe’s every move, like some how they’ve got it all figured out.



The reality is that majority of the time, Microsoft was the first to make the move, sadly though, folks just can’t be bothered doing their homework and actually look beyond the delicate conscious bubble of Adobe that they live in.

The poster in question, was commissioned by my team based off the cool look and feel we saw in a poster called “A Website Named Desire”.


Now the next argument was “well that copied Adobe AIR poster then”.


(former Adobe employee – Mike Downey)

Actually no, we’ve been doing these posters for years, beyond Adobe AIR’s even birth. xplane.com are a company whom specialize in these posters and have done many for Microsoft over the years.


An example is the Microsoft HealthVault. It was done BEFORE Adobe AIR poster was even thought of (Ours, 2007. Adobe AIR 2008).

Another one before Adobe AIR, was “The universe of windows embedded devices”


There are more. I can’t find the links to them anymore, but there was one really cool one about how Microsoft can connect Government departments together that I saw in 2007 via the Microsoft Brisbane office. I have noticed many more in the offices over the years, and I can honestly say that to state we “copied” Adobe is immature and extremely ignorant.

Did Adobe copy Microsoft? I don’t think so, I think eBoy.com are brilliant at what they do and they simply appreciated the artwork that these folks do.

We have used xplane.com for years as they are also brilliant at what they do and the way they tease out the poster from you, is an amazing thing to witness and be a part of.

I found the xplane.com guys extremely gifted and amazing in how they can take a simple idea and explode it into design.

Hope that sets the record straight.

Comments (7)

  1. Wow, these fanboys are rabid.  I hear the only way to check for rabies is to lob off their head and examine their brain.

    To these people, nothing original (if there is such a thing) ever or will ever come out of your company.  I’ve seen these types even go as far to claim MS stole the whole XAML idea from MXML.

    It all comes down to "My X is infallible.  Your Y is inferior.  My X, will destroy your Y."  Same argument that’s been going down for thousands of years.  You’ll surely hear it during a football game too!


  2. Jason says:

    Yikes!  Uh, ok – you win!  LOL!

    (…ixnay on the ms/adobe rivalryay 🙂

  3. Trust me, I’ve done my homework.

    Does the word "Silverlight" NOT have any connotations of the word "Flash" for you? Do you really think the choice of that poster was coincidental?

  4. Dave Gray says:

    Thank you Scott for setting the record straight. I’m the Founder of XPLANE and "XPLANE vs. eBOY" does come up from time to time. Like any creative team, we take inspiration wherever we can get it, and many on our team are eBOY fans. I am sure we inspire each other.

    However our business models are not similar at all. XPLANE is an information-driven consulting and design firm, and eBoy is much more oriented toward illustration, retail, toys and merchandising.

    For the record, XPLANE was founded in 1993, and eBoy was founded in 1998.

  5. Garry Trinder says:


    I only wish we filmed the entire process when your guys came and did the poster. The word eBoy never came up once, we were all to busy focusing on trying to tell the story of Silverlight 3 and not so much on "lets copy Adobe" as to be openly honest I have no clue what the Adobe AIR poster actually tries to do other then become wall candy?

    The Silverlight 3 poster tells a story from Concept to Production, and it was executed beyond what we had hoped.

    Michael – a Flex/Flash Blogger,

    As someone who has sat in both meetings I can say you haven’t done your homework. If you want to expand your horizons beyond what Adobe drip feeds you then welcome to this blog.

  6. Comcast must also be watching their website (and commercials)

    http://www.ComcastTown.com/ follow similar format, but are nicely animated.  Like the remix of digital assets.

    No comments on technologies used… although it wold be interesting to explore behind the scenes workflow for building the RIA site. 🙂

  7. Gotta love the eBoy graphics – old-school pixel art FTW.

    Some more links + samples…>   http://is.gd/z5ZS   (including a very cool video clip/animation by eBoy)

    Anyone know where I can get a poster of this Silverlight ad ??   I reckon it’s frame-able…    🙂

Skip to main content