Our team decided a while back to bring a fresh new look to the .NET logo, given the old was in need of a refresh to suit our future product positioning (I've been staring at this for a few weeks now and it's totally grown on me).
Why did we do it?
We needed a logo that was in sync with the key values that we want .NET to stand for: consistency, robustness and great user experiences. We also wanted a logo that conformed to the design principles that are driving Microsoft’s brand identity evolution and is reflected in newer brands such as Silverlight, Surface and more. Finally, we needed a logo that is more strongly aligned with the portfolio of brands that .NET is most strongly aligned with: Silverlight, Visual Studio and the AppPlat server products.
The result is a design we refer to as the “wave.” The design is strong, simple and distinctive. The suggestion of the letter ‘N’ in the design will become instantly recognizable over time as shorthand for the .NET brand name.
It's one of many things we're actively doing to renew our commitment to the future around the overall Rich Platforms we have today.
Hope all have fun at PDC2008 and you'll see glimpses of what I mean there 😉
Onwards and embrace the new .NET logo!