RIIA = Rich Interactive Internet Application

Brad Becker, Microsoft guy gives his run down on this whole scratch match around the wording of “Interactive” vs “Internet’ and more to the point some actual reasoning behind it.

I’m sure JD @ Adobe will have complaints about it, but none the less Brad’s done awesome post on the matter and I’m inclined to agree with him.

Now do a web search for the term “rich interactive” and see what pulls up. The term is used by IBM: “rich interactive applications that bind together disparate services”, by Microsoft (seven years ago!) for IE 5.5: “New Internet Explorer 5.5 Technologies Designed to Support Rich, Interactive Web Applications”

Oh, see now he killed the buzz on how overall Microsoft is trying to hijack the RIA word from Macromedia and damn he supported some facts around it. One thing I’ve noticed about JD & his fellow raiders, is that they are quick to throw out hype/politics (I stupidly react at times), but they rarely appear to do the research (I guess it’s easier to stir the pot).

[ Continue Reading on Brad’s thoughts ]

Comments (4)

  1. John Dowdell says:

    Fine by me if you want to use that "RIIA" acronym. The Recording Industry Institute of America might be okay with it too, because they haven’t spent five years working to establish Rich Internet Applications, and probably won’t know what you’re talking about.

    (The issue was the attempted hijacking and dilution of an established industry acronym. Making up some acronym of your own is fine by me.)


  2. Garry Trinder says:

    Well if you read Brad’s post someone already beat Macromedia to the punch for RIA? so hijack?

    what’s that expression around glass houses .. hehe

  3. rhett says:

    Maybe I’m missing something, but Silverlight (I’m assuming we’re all talking about Silverlight) is less RIA, more plug-in — I’m using RIA in the traditional/Macromedia sense here.

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