Choice: The new currency of commerce

The balance of retail power is shifting. The internet has revolutionised the relationship between customers and brands and recast the classic retail model in a new, dynamic, digital light. The old world of retailers selling to customers via physical stores no longer exists in isolation. Today there are numerous channels for consumers to purchase products…

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Making ‘the social enterprise’ a reality

‘Using social technologies to improve collaboration and communication… could raise the productivity of interaction workers by 20 to 25 per cent,’ according to McKinsey[1], a firm of management consultants. That is the kind of productivity leap that managers dream of. In this article, we explore the promise of enterprise social media and look at how…

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Telefónica to improve communication and collaboration for employees worldwide using Microsoft cloud technologies

Leading telecommunications provider will deploy Microsoft Office 365 and Yammer as part of a strategic initiative utilizing IT for better business results and a competitive edge. Telefónica, a leading provider of integrated communication solutions, will deploy Microsoft Office 365 and Yammer across its operating businesses to employees worldwide. These technologies are part of a global…

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Re-imagining Work: Shifts in the Digital Revolution

Dave Coplin, Chief Envisioning Officer at Microsoft, imagines what might be possible if organisations really began to think differently about the power of technological and social change to transform the way we do business.  

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