Are you a business ‘Change Agent’? The next generation of marketers powering innovation

Marketers are using cloud computing to deploy a range of tools and services to run modern marketing campaigns. Microsoft’s Matt Ballantine discusses how these marketing Change Agents are driving innovation in this Guardian piece:

The emergence and influence of marketing change agents in business

Are you a marketing Change Agent? How do you work with Change Agents in your marketing department?

If so, you can also get involved in the debate on Twitter using the #cloudchangeagents tag and read the Change Agent Report here:

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