Kimberly Kim here. I am emerging from yet another wallow in the data from our customer survey. One data point that stood out for me this time is that more of you are “Somewhat Satisfied” with your Microsoft Press titles than are “Somewhat Dissatisfied” and “Very Dissatisfied” combined. This has me wondering about you Somewhat Satisfied folks—what would have made you Very Satisfied instead?
In Redmond, this is the time of year when the tulips bloom and managers like me start thinking about goals for the next fiscal year. (Honestly, between my kids’ school year, Microsoft’s fiscal year, and the calendar year, I usually have no idea what day it actually is.) Looking at these survey results, I am tempted to set a goal for the Press team to convert a percentage of you Somewhats into Verys. But I want to understand better what kinds of things make you Very Satisfied with our books before I write anything down.
So, here’s what I ask from you:
- Comment on this post. Tell me what makes the difference for you between a Somewhat satisfying experience and a Very satisfying one.
- Fill out our book survey when you read a Microsoft Press book. http://www.microsoft.com/learning/booksurvey
- When you fill out the survey, if you are Very Satisfied, use the comments section to tell me what inspired you to choose Very.
- When you fill out the survey, if you are Somewhat Satisfied, tell me what would have made you Very Satisfied instead.
- If you are at all editorially minded, please forgive my misuse of capitalization in this post.
I’ll wallow in what you tell me, and I’ll let you know what I find out. Thanks!