Marketing Campaigns in Six Steps

In FY09 we will deliver partner role-specific top stories. This month we are focusing on getting the marketing managers ready for fall. Marketing needs to be going all out during the summer months, setting up the campaigns that will drive new deals in the fall. Without marketing preparation in the summer, the fall will look bleak. Now is definitely not the time to rest.

If developing campaigns is marketing's #1 job right now, how can you make the most of this time to generate a full sales pipeline in the fall?

Get the six-step process to help develop and execute marketing campaigns that hit the mark with prospective customers and generate leads for Sales to close in the fall.