Cola must not be a flavor anymore. It was at one time, long ago. Now, there's cherry, vanilla, lemon and lime all added in, separate products, separate tastes. I cannot image any other explanation other than the flavor of cola has become so ubiquitous, it has become a non flavor. Coca Cola, Pepsi and all the wannabes, they've been doing the new-flavor shuffle for a long time now. Cola is such a common drink, more common than coffee, probably more common than water for many people that it has become as water. I think we must have adapted somewhere along the way, our bodies evolving to adhere to the new cola lifestyle. We've changed so much, our taste buds no longer register the taste. It has become the default. Now we need new additives to add back that zing, to sparkle our punch and fool us into thinking we are drinking something worth the bother. Eventually, even these new additions will become old hat, and the marketing geniuses at the sugar water headquarters will have to think of something new. Once they've tried all the common citrus and other standard flavorings what will be next? I dread to think of it.