Harley-Davidson Great Roads Now Live with Virtual Earth


Harley-Davison just launched its Great Roads application using Virtual Earth and it is sick! If you’re a rider and want to find killer routes to drive on you should check out the new H-D site. Check out these features:

  • Pushpins representing different killer rides

  • Tile overlays drawing the actual route

  • Ratings and reviews of routes

  • Route details such as length, time to allow and road characteristics for gas, hills, couples, traffic, road type, best season to ride and curvature

  • Locate Best Western Hotels on the map (motorcyclist friendly!)

  • Locate Harley-Davidson dealers on the map

  • Geocoding

  • Aerial and map data

  • Plus they provide more data for each route in a details pane such as places to visit, rider reviews, photos, a sample itinerary and local links

The site is really a great example illustrating the flexibility of the Virtual Earth platform!

I love how simple the the UI is considering the robust amount of information they have packed into it. Partnering with Best Western is a great way to co-market a site such as this to cover costs. And showing their dealer locations with a simple click changes the way store locators should be viewed! Instead of the old school store locator they could send people to this app with locations turned on; but, now they be driving traffic to their community site! H-D really did a great job of putting this together.

Comments (2)

  1. Rxbbx says:

    This is real cool stuff.. Its getting better and better with Virtual Earth. H-D should make his Roads Explorer International. More Pushpins all over the world.


    Don’t be surprise when you see that launched. H-D has dealerships all over the world and I’m sure will want to continue to drive community around those riders, as well.