The team just rolled out a sick little feature. Let's say you're searching for Starbucks in Redmond and you find the one you want - once you hover over the location you can now click a link reading, "Call for Free." When you click it you're prompted for your phone number (which you can save for next time). Enter your phone number and submit; your phone will ring. When you pick it up you'll hear a voice that says, "Connecting." You then hear the phone ring and someone at Starbucks in Redmond is on the other end. One less thing to do to get in touch with them. Now, if I can only get white page data and my ex-girlfriend's address. . .
After doing this a few times I realized I don't necessarily want to save my phone number. This is because I have 2 phones I mostly use - my cell phone (no house phone) and my office phone. Since my cell phone doesn't work in my office (inner office, no love) I'll want to use my office line when I'm at work and my cell everywhere else. Never fear - every time you click "Call for Free" the popup asking for your phone number will appear and you can fill it in with whatever number you like (if you saved your number it will be prepopulated in the boxes); however, it doesn't just connect you which for me is nice.
So, what's free? The connection service to link you up with the place of interest. You still get charged normal minutes on your phone or long distance charges if applicable. I get free incoming calls so I will be connecting at will!