Interessante post su come le attività Marketing debbano evolvere e di come le soluzioni IT possano supportare questa evoluzione.
Cosa ne pensate?
Social media, SEO, multichannel marketing, mobile campaigns, email communications...Traditional marketing is becoming a thing of the past. Marketing, for the most part, is moving to the digital arena, which means your internal organization has to evolve too.
I'm not only talking about reorganizing the digital and print sides of marketing around the same goals and process, but I'm also referring to how companies need to forge a close working relationship between marketing and IT.