Book: Business Intelligence-the Savvy Manager’s Guide

If you read my review of SuperCrunchers and are as convinced as I am about the value of using smart data to help your customer acquisition efforts, then the next step is to figure out how to actually DO IT. Short answer: not easy Long answer: there’s a book that can help. Full disclosure: author…


Get Rich by Blogging…

Unfortunately, it’s not going to happen. Ok, well it might, but the odds are seriously against you. Mark Cuban had a great post on this at More on Blogs, The Long Tail and Following vs Leading. So, if you are not going to get rich and famous by becoming an A-list blogger, why bother having…

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Go Green, Get Green

   Is doing the right thing for the wrong reason ok? Let’s take T-mobile for example. I’ve been a customer for 10 years (since they were VoiceStream) and very satisfied. For whatever reason, I’ve been getting a paper bill in the mail all these years (though most of my life is paperless). Anyhow, the bill…

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New RSS Feed…

I would be honored if you subscribed to the new RSS feed for Igniting the Revolution. Why is it moving? See here.

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Scalable Partner Marketing Engines…

I’m opinionated. I guess every blogger is. 🙂 But I have particularly strong feelings about the critical components to a scalable partner-led marketing engine. First, we don’t want to guess where the opportunities are. Nor do we want to guess which products are the ones where we should focus. Nor which customers are the ones…

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Book Review: Super Crunchers

We know a computer can beat a chess grandmaster. Can a computer more accurately predict how the Supreme Court will rule on cases than a group of Law School Deans, former Supreme Court Clerks, and Federal Judges? What about predicting better than a movie studio exec which movies will make money and which won’t? Turns…

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Working in the Data Mine…

In building a Breadth business, one of the key things is to really dive into the data. With over 250k customers in State and Local Government and a boatload more in the Education realm, you need to, somehow, make sense of what is out there. This helps you focus your efforts and those of your…

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