That's Da BOM!!!

In Microsoft parlance, a BOM (Bill of Materials) is a set of documents/presentations/demos that we deliver to our partners to help them execute marketing campaigns. Typically, these are a combination of Word docs, PowerPoints, and PDF’s that are all encompassing in the information they provide. I know the folks who create these BOM’s and I…

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A Community That Cares...

Took another step in the evolution of our Public Sector Partner community today. I hosted the first “Planning for the Remarkable Event” call today. The objective is to raise the game of all of us who execute customer-focused events to make them truly “remarkable.” But, it’s not about my broadcasting for 1 hour to partners….it’s…

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Reaching out to the Disappointed...

No one likes to have disappointed customers or partners. It’s not fun and you feel like a failure. Nevertheless, it’ s better, IMHO, to reach out to those who are upset than to let their irritation fester. After our WIN calls, I make a point of contacting those who gave me the lowest eval scores…

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Scalable Partner Marketing Engines...

I’m opinionated. I guess every blogger is. 🙂 But I have particularly strong feelings about the critical components to a scalable partner-led marketing engine. First, we don’t want to guess where the opportunities are. Nor do we want to guess which products are the ones where we should focus. Nor which customers are the ones…

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Building a Partner Community, Part 3...

When we talk about a “community” of partners and how we want them to market with us, we need to understand that community and marketing go hand-in-hand. A breadth partner community, by definition is a 1:many relationship. These partners don’t have the unique, personal relationships on a 1:1 level that a Depth partner might have…

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Free Advertising to 13,000...

Here’s the offer…help us redesign the masthead (pictured here) for our Public Sector Partners Newsletter. (We think it needs a new look.) If we go with it, I’ll include a link (and a write-up) about your skills/firm mention you on the next WIN Webcast send you a free copy of Windows Server 2003 w/25 CAL’s…

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Building a Community That Builds...

The ideal scenario, IMHO, of a partner community is where the partners themselves are involved in building the marketing and communications vehicles that they will use. So, when I see a glimmer of hope, I am PUMPED UP. Example #1. Fredrik read my post about the WIN Webcast and offered up a comment: “Why don’t…

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Building a Public Sector Partner Community, Part 2

A community needs to organize around something, or as Hugh MacLeod would say, “the social object.” So, what is the object around which Microsoft partners who sell into State & Local Governments and Academic might organize? If we can provide partners with a true “plug-n-play” format for driving net new opportunities, that process, or “engine”…

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Do You Read Your Customers' Blogs?

If you are a service provider, you should. Angie Robar of Extra Mile Marketing does and she comments as well. A little background, first… There’s a mentality among Microsoft employees in the “field” (read: outside of Seattle) that the folks “in Redmond” are somewhat divorced from the reality of the customer and partner marketplace. “Field” people also…

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Building a Public Sector Partner Community, Part 1

Let’s review the assets that the Public Sector partner marketing team has. a newsletter that has 1300 subscribers (we’re just talking raw numbers here) two portal sites (here’s one and here’s the other–more control over the former) A “Get Engaged” program that has some momentum Tele-Partner Account Managers (TPAM’s)…currently 7 of them with a 1:50…

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