Price vs. Quality Perception…

Do Price and Quality go hand in hand? We know that they don’t, but as consumers, we aren’t always rational. When lacking other information, our minds have been conditioned to take the mental shortcut. Higher price equals higher quality. Was watching DVR of Top Chef the other night (I’ve used this show as a reference…

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Here’s a Story about a CRM product…

  Which comes first? The story or the work? The story or the product? Seth Godin raised this theoretical question (and gave an answer) in yesterday’s post. Today, in chatting with an MS sales rep re: the challenges of selling Microsoft CRM [CRM=Customer Relationship Management software], I had a real-world example staring me in the…


A Social Media Go-To Market Strategy…

Ok, so let’s say you are a brand manager at P&G or a product manager at Microsoft… Or let’s say you are a sales executive at a professional services firm… And let’s say that you believe 100% that traditional marketing is dead and that social marketing is the way to go. But let’s also say…

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Collaborative Yogurt…

The book Wikinomics offers up the idea that Internet technologies will enable companies to more closely collaborate with customers in product development. I don’t know if they had yogurt in mind, but why the heck not? The Stonyfield guys have done a nice job of an integrated campaign that will build a permission asset (heck,…

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Why I Love Penelope Trunk…

Because she listens. I posted a review of her book, Brazen Careerist, on my personal blog (as well as this one) and she wrote a comment. You know what that says to me? She’s scanning the net for discussions about her. She’s listening to what people are saying. She’s participating in the conversation. And when…


How I measure blog success…

More than one person (Ben Gordon and Mike Fox, for starters) have asked the question of how I measure/track the blog. Let me start by offering this… RSS is the KEYThe single most important measure of blog success is “how many people have subscribed to your RSS/email feed?” These are people who are giving you…

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Facebook as Outlook Killer?

If you are a power Outlook user, there is still no SaaS/online substitute for what you do. But, Facebook’s recent feature add of "Lists" is the closest thing I’ve seen to the ‘Categories" feature that is so critical to my relationship management strategy. For example, in an effort to add value to my network, I…


Get Rich by Blogging…

Unfortunately, it’s not going to happen. Ok, well it might, but the odds are seriously against you. Mark Cuban had a great post on this at More on Blogs, The Long Tail and Following vs Leading. So, if you are not going to get rich and famous by becoming an A-list blogger, why bother having…

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Just because you can, doesn’t mean you should

By now, you’ve been on the receiving end (and perhaps the sending end) of someone’s vacation photo album. The sites are so easy now that with a few clicks, you can upload 300 pictures. But, because it’s easy for you to do it, doesn’t mean it’s easy for me to view them all. In fact,…

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It’s the Headline, Stupid!

And I’m talking to myself on that one. In this attention economy, when the headline of my blog posts are syndicated via twitterfeed, to Twitter and then on to FB, Skype, and Plaxo, the key is to have a good headline (and now I’ve added FriendFeed to the mix) If you are an RSS reader…