Rise of the Social Media Aggregators...

Fair amount of hullaballoo (at least in the virtual circles in which I run) about the social media aggregator sites. The leading candidates FriendFeed AlertThingy SocialThing Each promises to pull in "streams" from sites such as Facebook, Twitter, etc. to give you one place to get all of the updates on your networks. Staying on…

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Building Credibility...

Few things build a person’s credibility with me faster than honest feedback. Met Bill from Neudesic last night at a Microsoft partner networking event. He said: “hey, I’ve been on a call that you hosted before” (maybe same one as Veronica?) I said: “so, did you get value out of it?” Bill: “No, I hated…

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Collaborative Yogurt...

The book Wikinomics offers up the idea that Internet technologies will enable companies to more closely collaborate with customers in product development. I don’t know if they had yogurt in mind, but why the heck not? The Stonyfield guys have done a nice job of an integrated campaign that will build a permission asset (heck,…

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Why I Love Penelope Trunk...

Because she listens. I posted a review of her book, Brazen Careerist, on my personal blog (as well as this one) and she wrote a comment. You know what that says to me? She’s scanning the net for discussions about her. She’s listening to what people are saying. She’s participating in the conversation. And when…

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Facebook as Outlook Killer?

If you are a power Outlook user, there is still no SaaS/online substitute for what you do. But, Facebook’s recent feature add of "Lists" is the closest thing I’ve seen to the ‘Categories" feature that is so critical to my relationship management strategy. For example, in an effort to add value to my network, I…

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Just because you can, doesn't mean you should

By now, you’ve been on the receiving end (and perhaps the sending end) of someone’s vacation photo album. The sites are so easy now that with a few clicks, you can upload 300 pictures. But, because it’s easy for you to do it, doesn’t mean it’s easy for me to view them all. In fact,…

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It's the Headline, Stupid!

And I’m talking to myself on that one. In this attention economy, when the headline of my blog posts are syndicated via twitterfeed, to Twitter and then on to FB, Skype, and Plaxo, the key is to have a good headline (and now I’ve added FriendFeed to the mix) If you are an RSS reader…

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Go Green, Get Green

   Is doing the right thing for the wrong reason ok? Let’s take T-mobile for example. I’ve been a customer for 10 years (since they were VoiceStream) and very satisfied. For whatever reason, I’ve been getting a paper bill in the mail all these years (though most of my life is paperless). Anyhow, the bill…

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Meeting Your Idols...

When I interview people for a position, I often ask them about their passions outside of work. You know why? I like to find people like me. People who, in their own free time, pursue activities that are similar to what they get paid to do. On my own time (after the kids are in…

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Partner Marketing Excellence or How to Get Your Customers Excited...

Are you an expert? You’d better be. Otherwise, why would people pay for your services? And how do people know that you are an expert? Well, you tell them, of course. But not straight out…by demonstrating in a non-intrusive, permission based way, that you know what the hell you are talking about. And, on yesterday,…

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