Go Green, Get Green

   Is doing the right thing for the wrong reason ok? Let’s take T-mobile for example. I’ve been a customer for 10 years (since they were VoiceStream) and very satisfied. For whatever reason, I’ve been getting a paper bill in the mail all these years (though most of my life is paperless). Anyhow, the bill…

4

Nickel and Diming…cntd

If you read this blog, you know that my marketing hero is Seth Godin. So, I was pumped up when he had a blog post two weeks ago titled “Nickel and Diming” when I had the same title last April! Yeah, baby! Ok, ego boost over. Back to reality. His post was better anyway.

0

Eco-Friendly Marketing…

An irate partner sent an email into Microsoft last week attacking us for sending out a ” big plastic toy, with only one disc of information. It’s not as though you are going to start distributing training materials on view-master slides or anything, so this will not be of any use to me in the…

5