Brands Worth a Weekend…idea re-blogged

Let me admit upfront. This isn’t my idea at all. I’m lifting it wholesale from Virginia Miracle of OgilvyPR who has a brands worthy of a weekend category. Why? Because I think it is a great litmus test for the value you are delivering. It’s a good one for you as a consumer and your…

3

What are you saying on Twitter?

Make yourself a Tweetcloud (here’s mine). Good chance to take a look at HOW you are communicating using twitter. Are your words adding value? Making an impact? Or just making noise?


Hypnotic Writing…

If we’re truly in the “attention economy,” then a book like Hypnotic Writing could definitely be a competitive advantage for any of us. I liked the concrete suggestions on how to improve your writing, the recognition that it’s not a “quick fix” to do it, and that there are MANY complex parts to a well-written…

1

Collaborative Yogurt…

The book Wikinomics offers up the idea that Internet technologies will enable companies to more closely collaborate with customers in product development. I don’t know if they had yogurt in mind, but why the heck not? The Stonyfield guys have done a nice job of an integrated campaign that will build a permission asset (heck,…

1

Why I Love Penelope Trunk…

Because she listens. I posted a review of her book, Brazen Careerist, on my personal blog (as well as this one) and she wrote a comment. You know what that says to me? She’s scanning the net for discussions about her. She’s listening to what people are saying. She’s participating in the conversation. And when…


Recommendations as Relationship Builders…

There’s a lot of debate in the blogosphere about the value of a recommendation on LinkedIn. Are they fluff pieces? Are they valuable? Obviously, you should take them with a grain of salt (but that’s true of traditional references as well, I suppose), but here’s another thought… The recommendation you write for someone else on…

1

Just because you can, doesn’t mean you should

By now, you’ve been on the receiving end (and perhaps the sending end) of someone’s vacation photo album. The sites are so easy now that with a few clicks, you can upload 300 pictures. But, because it’s easy for you to do it, doesn’t mean it’s easy for me to view them all. In fact,…

1

It’s the Headline, Stupid!

And I’m talking to myself on that one. In this attention economy, when the headline of my blog posts are syndicated via twitterfeed, to Twitter and then on to FB, Skype, and Plaxo, the key is to have a good headline (and now I’ve added FriendFeed to the mix) If you are an RSS reader…


Go Green, Get Green

   Is doing the right thing for the wrong reason ok? Let’s take T-mobile for example. I’ve been a customer for 10 years (since they were VoiceStream) and very satisfied. For whatever reason, I’ve been getting a paper bill in the mail all these years (though most of my life is paperless). Anyhow, the bill…

4

What makes a good status update?

I know I said that the purpose of a status update is to stimulate conversation, but, I am going to modify that slightly. The purpose of the status update is to build your online brand. Or, as Hugh MacLeod might say, your “global micro-brand” So, how do you do that? Just some thoughts. You’ve got…

1