Hypnotic Writing...

If we’re truly in the “attention economy,” then a book like Hypnotic Writing could definitely be a competitive advantage for any of us. I liked the concrete suggestions on how to improve your writing, the recognition that it’s not a “quick fix” to do it, and that there are MANY complex parts to a well-written…

1

Book Review: Brazen Careerist

At first I thought, "another self-help book by a would-be know-it-all." I’d read Penelope Trunk’s columns over the years in a few different places and she struck me as someone with a big ego. Hey, just being honest here. But, I’d heard some good things about the big and figured I’d give it a shot….

1

Book: Business Intelligence-the Savvy Manager's Guide

If you read my review of SuperCrunchers and are as convinced as I am about the value of using smart data to help your customer acquisition efforts, then the next step is to figure out how to actually DO IT. Short answer: not easy Long answer: there’s a book that can help. Full disclosure: author…

0

Book Review: I Didn't See It Coming...

Let’s assume for a moment that corporations are like pyramids and, eventually, you need to move up or out. At the bottom of the pyramid, where there is a large amount of people, those with greater talent will move up in rank. Over time, however, the most talented people, in theory, remain and you are…

1

Marketing on One Foot...

There’s a parable that a man goes to a famous rabbi and says “can you teach me the Torah on one foot?” The wise sage replies, “What is hateful to you, do not do to your neighbor: that is the whole Torah while the rest is commentary; go and learn it” While not quite as…

1

Meeting Your Idols...

When I interview people for a position, I often ask them about their passions outside of work. You know why? I like to find people like me. People who, in their own free time, pursue activities that are similar to what they get paid to do. On my own time (after the kids are in…

1

Books that change the way you think and act...and the rest

Was digging through some old files and found this list of (mostly) business books I read in the 2002-2004 timeframe. I’ve divided up into books that have truly changed my thinking and the rest. If you have questions or comments on any of them, let me know Books that have changed the way I think…

1

Book Review: E-Myth Revisited

 Michael Gerber’s book The E-Myth Revisited offers up “an old Chinese proverb that says When you hear something, you will forget it. When you see something, you will remember it. But not until you do something, will you understand it.” Which he uses to motivate people who want to become successful entrepreneurs. But it’s not…

2

Book Review: Super Crunchers

We know a computer can beat a chess grandmaster. Can a computer more accurately predict how the Supreme Court will rule on cases than a group of Law School Deans, former Supreme Court Clerks, and Federal Judges? What about predicting better than a movie studio exec which movies will make money and which won’t? Turns…

4

Book Review: Bit Literacy

  I didn’t get a whole lot from Bit Literacy, but after 20 pages, I quickly realized why. It’s not written for me. It’s written for you. How do I know? When you shut down your computer at night, how many emails do you have in your inbox? I have zero. Mark Hurst is one…

1