Blogging is a retail business...

The appeal of blogs to a corporation is the ability for an individual to effectively scale his communication. There is no doubt that you can reach a huge audience through your blog. But that audience is built one at a time. Not literally. But, by how you, as the blogger, respond to the comments and…

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How I measure blog success...

More than one person (Ben Gordon and Mike Fox, for starters) have asked the question of how I measure/track the blog. Let me start by offering this… RSS is the KEYThe single most important measure of blog success is “how many people have subscribed to your RSS/email feed?” These are people who are giving you…

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Get Rich by Blogging...

Unfortunately, it’s not going to happen. Ok, well it might, but the odds are seriously against you. Mark Cuban had a great post on this at More on Blogs, The Long Tail and Following vs Leading. So, if you are not going to get rich and famous by becoming an A-list blogger, why bother having…

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I am the Absent Blogger...

A few loyal readers (yes, I feel loved) have asked about my blogging whereabouts… Answer: My wife was on bedrest for 3 weeks and gave birth last week. I was pulling double duty for a while there and now am sleep deprived. Hope to return soon. And, for those of you with time on your…

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Positive Energy Blogging...

I’m going to re-devote this blog to positive energy. As Andy Sernovitz writes in “Cheer Up Blogosphere” Blogs should celebrate.  They should celebrate freedom and openness. They should revel in the joy of fresh ideas.  They should be fun. Here we go…

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Are MS bloggers' days numbered?

An interesting post: Is a muzzle being tightened around Microsoft bloggers?

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Blogs in Plain English

These guys do great work.   For others, see: On RSS: http://www.commoncraft.com/rss_plain_english On Social Networking: http://commoncraft.com/video-social-networking On Social Bookmarking: http://www.commoncraft.com/bookmarking-plain-english Wiki: http://www.commoncraft.com/video-wikis-plain-english

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Why A Blog...

Sometimes you make mistakes, but when you do, what do you learn from them? I’ve gotten a fair amount of feedback (and a fair amount of fallout) on my post (since modified) about Microsoft logo policy. I admit, initially, I made a mistake and violated the trust of some of my colleagues by showing poor…

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Blogging ROI

Nice post from Avinash on how bloggers can measure the ROI of their activities. For people new to the blogging world, it’s a tough idea. I’ve touched on anecdotes in the past, but this is a good metric-based approach.

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Do You Read Your Customers' Blogs?

If you are a service provider, you should. Angie Robar of Extra Mile Marketing does and she comments as well. A little background, first… There’s a mentality among Microsoft employees in the “field” (read: outside of Seattle) that the folks “in Redmond” are somewhat divorced from the reality of the customer and partner marketplace. “Field” people also…

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