Partner Marketing Excellence or How to Get Your Customers Excited...

Are you an expert? You’d better be. Otherwise, why would people pay for your services? And how do people know that you are an expert? Well, you tell them, of course. But not straight out…by demonstrating in a non-intrusive, permission based way, that you know what the hell you are talking about. And, on yesterday,…

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Do You Read Your Customers' Blogs?

If you are a service provider, you should. Angie Robar of Extra Mile Marketing does and she comments as well. A little background, first… There’s a mentality among Microsoft employees in the “field” (read: outside of Seattle) that the folks “in Redmond” are somewhat divorced from the reality of the customer and partner marketplace. “Field” people also…

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Giving Your Fans a Megaphone...

Enabling Technologies and Ellie Vollerthum have taken the The “Raving Fan” Strategy… and made it their own. What’s the Raving Fan? It’s about flipping your event from a 1-way broadcast of you talking AT your event attendees to creating a conversation AMONG your customers. She writes: Hi Jeremy,  Our Raving fan at the September 28th event…

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Being Lazy and Sharpening the Saw...

I hosted a webcast on Smarter Event Placment this morning for 25 people. It was an opportunity for me to shine and I blew it. Why? Because, for a moment, I got lazy.  I have two PC’s (well, I have more, but let’s focus on the 2 I use for my work). One of them…

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He's got 300,000 customers. How many do you have? 5 Questions with Will Knight...

Today, we are talking with Will Knight, Director of Mid-Market Marketing, based in Redmond. Continuing our series of interviews (see here, here, and here) Will is responsible for marketing to 300,000 customers ranging from 50-2000 employees across the United States. He has been doing this for 4 years, is a Circle of Excellence Award winner…

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Making Lemonade...

Sometimes, no commentary is needed… From John at Solutions Developers My company has done sixteen Microsoft events in the past sixteen months. We had a pretty good track record until yesterday; nobody showed up. We were packing up and a person arrived twenty-five minutes late. My first remark, “Let’s sit down informally and share your…

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Salespeople and barriers...

Blog reader John sends in the following: Sales people hit  barriers all the time — a quick little newsletter to help

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The Truth about Salespeople...

For those of you who loved “A Few Good Men” with Jack Nicholson and Tom Cruise…and who are salespeople. Sent in by a consummate salesman… Sales: “You want answers?Finance: “I think we’re entitled to them.”Sales: “You want answers?Finance (YELLING): “I want the truth!”Sales (YELLING): “You can’t handle the truth!!!” Sales: Son, we live in a…

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Details matter...

My wife is a big fan of Shoppers Food Warehouse. Standing in the checkout line, I peered behind me at the empty register slot. A how-to guide for efficient, speedy checkout. To me, this says that the store is focused on the right thing…at the right time. It’s not about upsells at the last minute….

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Pre-Event PR

The Moneyball event at RFK is tomorrow (pray for no rain), but the PR machine is underway! I love seeing partners get out in front of it. We’re not going to split hairs, since I gave Dave the idea after I read the book (Book Review: Moneyball) and we’ll let the partner take all of…

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