Blog Moved…

This is my final post on this blog. Please update your browsers to this link And your RSS readers here.   Thanks for reading!

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Rise of the Social Media Aggregators…

Fair amount of hullaballoo (at least in the virtual circles in which I run) about the social media aggregator sites. The leading candidates FriendFeed AlertThingy SocialThing Each promises to pull in "streams" from sites such as Facebook, Twitter, etc. to give you one place to get all of the updates on your networks. Staying on…

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Brands Worth a Weekend…idea re-blogged

Let me admit upfront. This isn’t my idea at all. I’m lifting it wholesale from Virginia Miracle of OgilvyPR who has a brands worthy of a weekend category. Why? Because I think it is a great litmus test for the value you are delivering. It’s a good one for you as a consumer and your…

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Price vs. Quality Perception…

Do Price and Quality go hand in hand? We know that they don’t, but as consumers, we aren’t always rational. When lacking other information, our minds have been conditioned to take the mental shortcut. Higher price equals higher quality. Was watching DVR of Top Chef the other night (I’ve used this show as a reference…

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Can Your Brand Survive the Hit?

Let’s assume for a minute that you are trying to build a unique ‘global micro-brand.’ You know that every single interaction with another individual matters and can increase or decrease the value of your brand. But, are there times when you can (or should) consciously take a hit to a portion of your brand so…

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Transparency in the Ad Market

If you are buying advertising, how do you know you are getting “a good deal?” There’s no market clearinghouse for advertising a la Nasdaq that allows you to see what the prices are across the web. Well, my friend Amar Goel just pinged me with the launch of his new service, an AdPrice Index to…

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Laying down the gauntlet…GOOG v. MSFT

It’s been a few years since I read Sun Tzu’s the Art of War, but Google’s announcement yesterday of an App Engine that scales using Google Infrastructure is nothing less than a full frontal assault at Microsoft’s server business. The attack on the desktop business is well underway with Google Docs, but this moves go…

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What are you saying on Twitter?

Make yourself a Tweetcloud (here’s mine). Good chance to take a look at HOW you are communicating using twitter. Are your words adding value? Making an impact? Or just making noise?

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Hypnotic Writing…

If we’re truly in the “attention economy,” then a book like Hypnotic Writing could definitely be a competitive advantage for any of us. I liked the concrete suggestions on how to improve your writing, the recognition that it’s not a “quick fix” to do it, and that there are MANY complex parts to a well-written…

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Here’s a Story about a CRM product…

  Which comes first? The story or the work? The story or the product? Seth Godin raised this theoretical question (and gave an answer) in yesterday’s post. Today, in chatting with an MS sales rep re: the challenges of selling Microsoft CRM [CRM=Customer Relationship Management software], I had a real-world example staring me in the…

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