Scalable Partner Marketing Engines…

I’m opinionated. I guess every blogger is. 🙂 But I have particularly strong feelings about the critical components to a scalable partner-led marketing engine. First, we don’t want to guess where the opportunities are. Nor do we want to guess which products are the ones where we should focus. Nor which customers are the ones…

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SuperCruncher and Citizen Marketer…

What’s the holy grail of marketing? To not spend any money and have your customers do your marketing for you. I call them “raving fans.” My buddies Jackie Huba and Ben McConnell call it “Citizen Marketers“ After reading Ian Ayres book, Super Crunchers, I visited the author’s website and dropped him a note with a…

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Book Review: E-Myth Revisited

 Michael Gerber’s book The E-Myth Revisited offers up “an old Chinese proverb that says When you hear something, you will forget it. When you see something, you will remember it. But not until you do something, will you understand it.” Which he uses to motivate people who want to become successful entrepreneurs. But it’s not…

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The 4 year old test…

When you prepare a presentation, er performance, for any group, may I suggest this: Prep as if you were going to talk to a class of four year olds Adults need the same thing, though you won’t get the same instantaneous feedback, in terms of involvement and attention. My daughter’s nursery school has a program…

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Building a Partner Community, Part 3…

When we talk about a “community” of partners and how we want them to market with us, we need to understand that community and marketing go hand-in-hand. A breadth partner community, by definition is a 1:many relationship. These partners don’t have the unique, personal relationships on a 1:1 level that a Depth partner might have…

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Free Advertising to 13,000…

Here’s the offer…help us redesign the masthead (pictured here) for our Public Sector Partners Newsletter. (We think it needs a new look.) If we go with it, I’ll include a link (and a write-up) about your skills/firm mention you on the next WIN Webcast send you a free copy of Windows Server 2003 w/25 CAL’s…

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Not Presentations, Performances…

Another way to make your events REMARKABLE? Think of them as PERFORMANCES. The Brand Autopsy blog has done it again.

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Book Review: Super Crunchers

We know a computer can beat a chess grandmaster. Can a computer more accurately predict how the Supreme Court will rule on cases than a group of Law School Deans, former Supreme Court Clerks, and Federal Judges? What about predicting better than a movie studio exec which movies will make money and which won’t? Turns…

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Building a Community That Builds…

The ideal scenario, IMHO, of a partner community is where the partners themselves are involved in building the marketing and communications vehicles that they will use. So, when I see a glimmer of hope, I am PUMPED UP. Example #1. Fredrik read my post about the WIN Webcast and offered up a comment: “Why don’t…

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