Making Life Easier For Your Customers

Picked up the dry cleaning on Friday. As I was putting things away, I noticed that my wife’s clothes and mine were tied together or put in the same plastic bags. Why not make it one step easier for us and separate the male/female items as the dry cleaner is putting the order together? Wouldn’t…

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Book Review: First, Break All The Rules

In sports, it is obvious. If a guy can throw, make him a quarterback. If he can shoot, don’t force him to rebound. If he can pitch for only 1 inning, make him a reliever. Yet, somehow businesses miss this lesson and look to “round out” individuals by addressing their weaknesses. In First, Break All…

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A glimpse of the future…

Spent some time in the virtual world of Second Life last night. It’s both exciting and very scary. Exciting because it gives a glimpse of what a true virtual world can be. You can assume a totally foreign personality, act on interests that you may not in the “real” world, generate creations, sell them, and…

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Xmas Week Work Schedule

Tim Baer of Network ATS said it best: I’m not taking vacation, but I won’t be setting the alarm clock either. Talk to you in the new year. Happy Holidays.

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Ready to Go Campaigns

Take a look at http://partner.microsoft.com/us/launch Some new efforts from the Microsoft Partner team to help you market more successfully. List sources (access to MS list purchases at reduced costs) Content and messaging customizable collateral look and feel targeted call to actions recommended key messaging themes Advice on how to execute An option to have MS…

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Psychographic profiling in action…

As marketers start using data to better understand customers and “how they think,” there’s a move towards “psychographic” profiling. Instead of saying that 2 customers who live in the same zip code or have the same income are the same, they try to say, “what is this person really like?” Are they a technology early…

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Creativity in Action…

Shout out to Ellie at Enabling Technologies. Call her at 443 625 5112. This is someone who knows how to differentiate herself!!

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Inserting Your Logo for the Launch Invite…

Had some questions on how this is done. Here’s the answer:   What I did, was, I copied what you sent me in to a new e-mail message, then I saved the logo to my computer.  Then in the e-mail message, I right clicked on the spot to insert the logo and I select the…

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