Listening to Your Customers via Social Media


Reading your customers' blogs is a great way to keep your fingers on the pulse of their experiences.

Another one is Facebook, MySpace, etc.

I use a service called "Twitter" where I 'follow' a guy named Jerry Colonna.

Jerry was partner in Flatiron Partners with one of my favorite bloggers, Fred Wilson (they funded GeoCities and TheStreet, among others) , and I consider his insights (some of them, at least!) to be relevant when it comes to technology/trends.

Last night, I see these series of [slightly edited] 'twits'. (Note: story starts at the bottom)

much prefer XP about 14 hours ago from web Icon_star_empty

spent nine hours trying to fix my Vista machine. long problem with freezing while booting. Result? wiped hard drive and back to XP for me about 14 hours ago from web Icon_star_empty

synching again. 05:01 PM January 01, 2008 from txt Icon_star_empty

Dell's setup on this Vista-ready machine is not Vista-compliant unless I want install a new hard drive. 04:57 PM January 01, 2008 from txt Icon_star_empty

After several months of problems, downgrading to XP from Vista. The irony? It was never MSFT's fault. Dell stupidity. 04:56 PM January 01, 2008 from txt Icon_star_empty

It's one thing to listen.

It's another thing to do something about it.

Now, in the spirit of positive blogging, I'll push this over to some friends on the Vista team and see if they can help him.

Comments (4)
  1. Reading your customers' blogs is a great way to keep your fingers on the pulse of their experiences

  2. arobar says:

    Now that is an excellent example of how Twitter cannot be ignored in business!  Kudos for passing it along.

  3. I can’t stand blogs where the RSS feed is only partial. I don’t want to go to the website to read the

  4. I can't stand blogs where the RSS feed is only partial. I don't want to go to the website to

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